AI Media Case Study
THE DRAWING BOARD
Green Light — Visual Identity Film
Establishing a new visual language for The Drawing Board through atmosphere, symbolism and world-building.
Incoming Transmission — Identity Broadcast
Turning brand iconography into a fast-moving visual signal to build recognition through symbols, rhythm, and repetition.
Building a visual world for a futurist streetwear brand.
The Drawing Board is a future-focused streetwear label built around speculative design, imagined worlds, and the intersection of fashion, art, technology, and culture.
Stereogram Pictures developed a social-first content system to give the brand a distinct visual identity across vertical video, product launches, cinematic films, UGC-style creative, and experimental branded content.
Rather than treating each asset as a standalone piece, we built a flexible visual language that could shift across products, campaigns, and formats while remaining part of the same universe. Much of the work was conceived natively for vertical, short-form viewing, rather than adapted for social after the fact.
The work below represents that system in motion, combining traditional filmmaking and generative AI to explore new possibilities for fashion storytelling.
AI UGC Content - Brand Philosophy
A social-native character piece designed to speak directly to the brand’s ideal audience, creating recognition among those who "get it", and curiosity among those who want to.
AI UGC Content — Soft Enough to Notice
Demonstrating material quality through a playful human moment rather than a traditional product claim.
Future in Motion - Fashion Editorial
Placing the collection inside an aspirational vision of tomorrow, blending fashion, architecture, and imagined worlds through the visual language of a luxury editorial.
The Heist — Narrative Brand Film
Turning a Drawing Board piece into a coveted artifact using humor, action, and cinematic storytelling to push the brand’s collectible positioning to its logical extreme.
A cinematic challenge to the present, contrasting societal decline with an optimistic vision of the future, and positioning what we wear as a declaration of the world we want to build.
Wear the Change — Brand Manifesto Film
Placing each piece inside a world of its own, using fashion, environment, and character to turn product imagery into an extension of the brand story.
Product in Context — Editorial Stills
The Drawing Board
AI-powered streetwear blending clothing design with futurist story content.
